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// FROM MY EYES · VOLUME 01

Because sports isn't played on paper.

FME, short for From My Eyes, was born from a simple conviction: that the best sports conversation doesn't come from a spreadsheet. It comes from people who watch, who feel it, who can't switch it off. We are a premium digital sports media brand built for the people who live the game, delivering sharp analysis, fearless opinion and the debates that actually matter. Numbers tell you what happened. We tell you why it mattered.

// HOW IT STARTED

A DVD, a living room, and a campaign that shouldn't have mattered this much.

Growing up, sport was never just a scoreline. It was where you learned to argue properly, where you found out who your family really was when the ninetieth minute arrived, and where the numbers on the page never quite explained why you couldn't sleep the night before a final. There was a DVD in our house, watched over and over, of a Six Nations campaign that everyone else had already forgotten. That's the moment FME actually started, years before it had a name.

By the time the first pieces were being written, one thing was obvious: the best sports conversation was already happening everywhere it wasn't being published, in living rooms, group chats, and the walk home from the ground. FME exists to put that conversation on the page properly, with the same conviction it has at full volume among friends. No hedging, no stats dump pretending to be an opinion. Just the take, and the reasons behind it.

// THE PREMISE